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How to “unshittify” CX measurement | WARC | The Feed

Enshittification” is the defining commercial challenge for marketers in 2025, representing the erosion of value and trust that occurs when brands deliver products and services of ever-declining ...

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Why live commerce is the new storefront for CX | WARC | The Feed

Experience-led growth is the proven path forward, as companies that consistently deliver a strong experience across all channels often achieve more than double the revenue growth of lagging ...

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Social media usage in the US is fracturing, finds Pew Research Center | WARC | The Feed

YouTube and Facebook are the most popular social media platforms in the United States and used daily, says a recent report from the Pew Research Center, while a new study about social media is the ...

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Omnicom–IPG acquisition: context and consequences of a $13.5bn bet on scale | WARC | The Feed

With news that the European Union’s approval of the deal has cleared the final regulatory hurdle to the creation of the world’s largest agency group by revenue, this week sees a deeply changed agency ...

Opinion

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EFF BOMB – Issue #12: DDB’s Bill Bernbach – The original master of advertising effectiveness

James Hurman explores how Bill Bernbach's pioneering insights about creativity's commercial power have been repeatedly validated by modern effectiveness research, while warning that the industry's ...

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