In an interaction with e4, Anupam Bansal, Executive Director of Liberty Shoes, discussed how the brand is evolving from ...

Once defined by woollen wear, cold creams and family rituals, winter advertising in India now spans micro-climates, hybrid wardrobes, digital discovery and personalised narratives. Creative and ...

With vanity metrics becoming obsolete, marketers say the focus now is on clarity, relevance and emotional resonance over ...

India's advertising industry is evolving with programmatic buying, now at 42% of digital ad spend, projected to reach 44% by ...

Think of Key Performance Indicators, or KPIs, as your report card for digital marketing. They’re the specific numbers that ...

Africa’s digital economy is accelerating, and Nigeria with its creative powerhouses, youth-driven culture, and digital-led ...

Here & Now’s Rob Schmitz spoke to STAT health reporter Katie Palmer about the evolution of telehealth, the consumerization of medicine and how the model could drive up health care costs overall.

This Kansas City marketing firm announced a second company acquisition, two months after closing on another deal in October.

Feng Cha, the rapidly-growing U.S. boba tea brand known for its handcrafted drinks and vibrant community spaces, announced ...

Vegas Golden Knights President of Business Operations John Penhollow announced the addition of three senior executives who bring decades of experience modernizing global sports brands, elevating ...

In a world where trust is fragile, this is no longer a cosmetic issue. It’s a brand issue, a governance issue, a trust issue.

Brenton founded the agency to help local business owners grow faster and more efficiently through proven marketing strategies ...