The Overall Score for individual models is based on four key factors: the road test, reliability, owner satisfaction, and safety. For the road-test score, we put vehicles through more than 50 tests.

Building brand awareness has long been an important but widely overlooked part of SEO. AI Search has brought this activity to the forefront. The following ideas should assist in forming a strategy for ...

Ahrefs' Brand Radar data shows that brand mentions are important for being cited in AI search and are the new off-page SEO. The latest Ahrefs podcast shares data showing that brand mentions on ...

AI has reshaped search, and it’s causing some brands to sink from view. What worked for SEO doesn’t always yield results, now that many of us ask chatbots our questions. Even when we don’t ask AI to ...

Amazon.com Inc. launched a private-label brand that offers a range of grocery items largely priced below $5 in a bid to attract inflation-stung shoppers. Called Amazon Grocery, the offering includes ...

Every brand has competitors, and every industry typically has certain popular brands that are consistently at the top of search results. But where does your brand show up? How does your visibility ...

Long before being pushed to the brink of bankruptcy by concerns over its financial reporting, First Brands Group LLC took steps to keep Apollo Global Management Inc. at bay. The embattled auto-part ...

AI tools like ChatGPT and Perplexity are replacing Google search as the new front door to commerce, forcing brands to optimize for AI-driven discovery. AI assistants now deliver product ...

I come by my abiding love for the best outdoor clothing brands honestly, if a little circuitously. For context, I first heard of Arc’teryx in the early 2000s, after moving to Utah. At some point, I ...

As people turn to AI for shopping research and recommendations in large numbers, brands will start optimizing for AI tools. Imad is a senior reporter covering Google and internet culture. Hailing from ...