Use high-fidelity micro-conversions to tighten feedback loops, sharpen bidding, and keep long-cycle campaigns from drifting ...

(THE CONVERSATION) Ocmulgee Mounds, a site in central Georgia with 12,000 years of Indigenous history, may be on the verge of becoming the newest U.S. national park. This is the flagship designation ...

Millions of Android users spent much of this year unaware their phones were silently hijacked for advertising, as a network ...

CISA and the NSA warn that Chinese state-sponsored attackers are deploying malware dubbed BRICKSTORM on VMware servers to ...

Netflix (NASDAQ:NFLX) has officially clinched the blockbuster bidding war for Warner Bros. Discovery’s (NASDAQ:WBD) premium ...

This week’s PPC Pulse covers AI Max insights, Cyber Monday performance, and a new Google Ads asset with takeaways for ...

Google launched AI-powered Search Console configuration and anonymous Maps reviews. A new AI Mode test could affect traffic.

The offer comes right when people are thinking about how they'll pay for holiday shopping and heating bills. But how much ...

Once you understand the annual trend and whether there is seasonality that justifies changes to the budget, and after analysing the results generated by Google Ads, set the budget for next year as the ...

American zoologist Laurie Marker has been collecting and storing specimens in a cheetah sperm bank in Namibia for 35 years, ...

Google is facing backlash on X after a viral post for its NotebookLM appeared to use a food blogger's work without credit.

For example, OpenAI could create personalised ads on ChatGPT that promote products that you really want to buy. It might also ...