Does Google use compression ratio as a quality signal or is it an SEO myth? This is what compressibility is about. I recently came across an SEO test that attempted to verify whether compression ratio ...

Google’s Martin Splitt questioned the usefulness of specific suggestions made by SEO auditing tools, noting that while some advice may be valid, much of it has little to no impact on SEO. He ...

SEO can feel like a rigged game. Agencies often throw around jargon, push endless audits and promise big results. But most of what they sell won’t necessarily help you rank. Instead of wasting time ...

SEO in 2025 will focus on adapting to AI-driven changes, voice and visual search, mobile-first design and building trust. Optimizing for mobile usability and visual discovery is crucial for rankings.

SEO is something of a nebulous concept. To some, SEO is technical; to others, it is creative. Neither of these is 100% right or wrong. SEO is all of this and more, depending entirely on the unique ...