Dentsu’s 2025 Media Trends report says media is fast becoming 100% addressable, shoppable and accountable, and warns brands ...

OpenAI is experiencing a tidal wave of backlash after quietly rolling out what seems to be advertisements within ChatGPT ...

A Google search executive on Thursday pushed back against fears that its AI-powered search will harm web publishers and its ...

AI is reshaping how people search, discover, and buy. Learn the five new consumer moments redefining marketing and what they ...

Plan smarter budgets across channels, adjust to sudden changes, and make confident choices about where and how you spend.

For AI to get a better understanding of you, Stein says Google’s AI models would use connected services like Gmail so that it ...

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The platforms we rely on everyday were built to delight. Today many feel worn out and overworked. Enshittification may be the clearest lens on the internet’s long, slow downfall ...

If it seems there are more billboards advertising legal services on our highways and in our cities, it’s because there are. The number of radio spots and outdoor ads taken out by individual attorneys ...

Improve PPC performance across time zones with smarter ad scheduling, data-driven timing, and automation that reaches audiences when they’re most ready to act. Scheduling ads in Google or Microsoft ...

The New York Times has sued Perplexity AI for infringing its copyright by scraping its news reporting, as well as falsely ...

Six LBS faculty consider what the coming year is likely to hold and what this means for policymakers and leaders ...