A candle that smells like the place you grew up might sound like a hard sell online, but for Homesick Candles, it became a breakout success. By bottling ...

Texas lawmakers heard conflicting reports on the state’s readiness to fight the New World Screwworm, which is approaching the ...

Indian streaming giant JioHotstar is scaling its South India operations following dramatic audience growth over the past 10 ...

AI has become a central part of how marketing teams work, but the results often fall short. Models can generate content at scale and summarize information in seconds, yet the outputs are not always ...

Fuel payment technology is a key strategy, but drivers also respond to food variety, healthier options and loyalty offerings, ...

As consumer behaviors shift and digital touchpoints multiply, the once-reliable linear marketing funnel is giving way to a ...

Nancy Marshall, The PR Maven® has been in PR for 35 years. She talks about growing your audience with media relations & ...

Shopify reports 13 tips for small businesses to build beloved brands, focusing on strong storytelling, influencer ...

When making one, keep it short and to the point. Most experts agree that videos between 60 and 90 seconds work best for ...

For companies, personalization promises higher engagement, stronger loyalty, and more efficient marketing. But as technology ...