The company has 20 years of experience helping clients across industries transform their digital presence from something ...

Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is ...

Avoid shiny object syndrome: Don’t start five platforms at once. Choose one channel that makes sense for your audience (email ...

For companies, personalization promises higher engagement, stronger loyalty, and more efficient marketing. But as technology ...

Meet the 30 Under 30 marketing honorees, holiday shopping gets off to a record-setting start, Google’s AI image generator ...

Across small and midsize law firms, the pressure to “do more” is finally losing ground to a better idea: do what works, do it on purpose, and ...

Here are three lessons I learned as head of legal and external affairs at NicoKick that can apply to marketers of all 21+ ...

Retailers use marketing techniques to get you to spend more, like creating a false sense of urgency or creating artificial ...

After thrifting in her free time to make some extra money for her kids, Jocelyn Elizabeth turned her side hustle into a ...

The work of writers, journalists, and intellectuals won't become superfluous simply because much of AI content.

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Chain stores have Black Friday. Online marketplaces have Cyber Monday. For local businesses, it’s Small Business Saturday. In ...