Companies of all sizes conduct marketing research studies on both business customers and consumers, who are individuals who shop at retail outlets, online or by mail. After the surveys are completed, ...
Peter Swire submits testimony to the FTC today on the importance of examining privacy law online when considering corporate mergers. As search and online advertising giant Google seeks to merge with ...
Advertising analysis, a specialized form of market research, has become increasingly common as the costs of promotion have escalated. Because any mistake can be costly, analysis is done at every stage ...
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