The full value of automation is realized only when technology works in concert with the people who guide and interpret it.

If your B2B marketing strategy looks the same as it did last year, your pipeline may already be suffering. In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to ...

Anna Ong never set out to become a B2B influencer. After a 15-year career as a banker, she took a break and stumbled across a storytelling event while on a trip to New York. On stage for the first ...

…when they share a brand’s content on their social channels. It’s understandable that influencers are becoming a vital part of a marketer’s social media strategy. By identifying, understanding and ...

The importance of brand in B2B marketing has “never been more important”, according to a study by Dentsu into B2B buying decisions. According to the report, this is because the value of lead ...

In this digital age, business-to-business (B2B) e-commerce offers a transformative opportunity to unlock India’s export capacity and drive sustainable economic growth globally India, with its diverse ...

The top 100 most valuable B2B brands are collectively worth a quarter of a trillion US dollars (£198bn) more in 2024 compared to last year, according to new figures from Brand Finance. This represents ...

In this piece, we will look at the 17 Fastest growing B2B SaaS Companies. For more companies, head on over to 5 Fastest growing B2B SaaS Companies. The anticipated growth trajectory for the global ...

BOSTON--(BUSINESS WIRE)--Zoovu, the leading platform for AI-powered product discovery and ecommerce experiences, announced the results of a B2B ecommerce study with over 400 executives from companies ...

Are you a print subscriber? Activate your account. By Paul Suchman - 1 hour 2 min ago By Parker Herren - 4 hours 43 min ago By Adrianne Pasquarelli - 4 hours 43 min ago 22 hours 2 min ago By Rob ...