Facebook has more than 2.92 billion active users, so imagine the visibility you can gain from a paid ad campaign on social media. Facebook also has plenty of information about its users, which allows ...

Advertising on Google Ads is a no-brainer for many brands. Between the mammoth market share, the proven ROI on time and monetary investment, and the innovations in creative/targeting – it’s never been ...

Automation makes an advertiser's job easier down the road. Here's how to set up Google Ad Customizers and why they're worth your time. “I have never seen a kid work so hard at being lazy.” A teacher ...

Google AdSense announced a new feature to "Fill empty in-page ads" by showing "contextually-relevant suggestions related to your page and site inside unfilled ad spaces." In short, if an ad is not ...

A new beta spotted in Google Ads, dubbed “Ad Group setting for AI Max,” is giving advertisers a preview of Google’s next major move – broadening search targeting at ad group level with less reliance ...

Expanding your Google Ads campaigns to international markets sounds exciting – until you realize just how many settings can make or break your results. If you assume that what works in your home ...

Google has added a setting for AdSense publishers to pick the positions of their anchor ads. They can pick from up to six different settings depending on top/bottom or side anchor ads. Google wrote, ...