Banerjee’s appointment comes at a time when clients are increasingly seeking integrated and data led solutions to deliver ...

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The café chain’s Protein Cold Foam pushes functional coffee into daily rituals, walking a tightrope between habit-building, health fatigue and protein-washing scepticism.

As CTV surges across India, platforms must innovate without sacrificing the viewing experience.

True personalisation isn't just reflecting a user's preferences; it is understanding the human desire for growth, challenge, and surprise, says Quantum Consumer Solutions associate.

Budget 2024: What's on India Inc's wishlist and what's not? By Anupama Sajeet , 31/01/2024 ...

After winning the multi-agency pitch, BITM will work on amplifying the brand's expansion plans across India.

The shift in brand positioning reflects evolving views of success among younger consumers.

Cheil X, part of the Cheil SWA Group, has appointed Ritesh Rao as head of operations for its Mumbai office and elevated Kanika as head of the Delhi office, where she was previously vice-president.

This division from Mumbai-based content-to-commerce company tries to empower brands to connect authentically with India’s diverse tier 2 and 3 markets.

He will report to Manas Lahiri, chief growth officer, Havas India, who is also overlooking the Havas CX India operations.

He will lead the company’s marketing strategy, focusing on customer engagement, brand growth and innovation across India and key international markets. He will lead the business vertical overseeing ...