Prior to the release of Steven Spielberg's game-changing "Jaws" in the summer of 1975, Universal poured a then-unprecedented $700,000 of the movie's budget into TV advertising. This allowed the film's ...
In June, 1975, Americans made a shocking discovery. There are sharks in the ocean. The news wasn't the sharks. It was the discovery. Hundreds of thousands who happily swam in the ocean, unthinking, ...