Audi showed its Q4 E-Tron electric SUV at the Geneva Motor Show last week, and at the time, we were told the car was technically a concept. As it turns out, the show car was closer to production-spec ...

Most vehicles on the road follow a very conservative design style. This helps ensure broader acceptance by the buying public, which usually translates into more sales. Sometimes, however, a ...

Ever since its introduction in 1989, Lexus has been climbing the luxury U.S. sales ladder. This has meant being continuously disruptive, with extremely reliable models like the original LS400, new ...

Lexus has introduced the LFA Concept, a battery-electric sports car study intended to outline the brand's thinking on future ...

When it comes to concept cars, automotive designers are like the kids in art class who get to splatter paint without worrying about making a mess. They don’t have to bother with crash tests, safety ...

Mazda sent jaws dropping across the automotive world when it unveiled the Iconic SP concept at last year’s Japan Mobility Show, formerly known as the Tokyo Motor Show. Now, to our delight, it looks ...

We all are biased about all kinds of prototypes and concepts. It actually makes sense. For example, a concept of tubeless ...

Small businesses often lack the revenue necessary to cope with multiple product failures. To prevent this problem, many small companies create a product concept to test a proposed product's potential ...

The Rimac Automobili Concept_One is coming to Geneva in production form, before being handed over to a very lucky German customer. rimac-concept-one-05-1-jpg Rimac Automobili ...

After the big Kia EV9 and EV6 based on the Electric Global Modular Platform (E-GMP) 800V and the compact EV5 based on the N3 eK architecture plus the small EV3 using the E-GMP 400V variant, here comes ...

Selling products that meet the demands of key target markets help generate business sales. Development isn't a haphazard process. Businesses must use product development strategies based on research ...