Joe Ducey with Better Business Bureau says scammers are using AI to generate bogus recommendations that will cost you ...

A film or album gives a celebrity a spike of relevance. A short burst of cultural presence. But a consumer brand builds drip exposure. Take George Clooney. None of those films ever netted him a ...

The TAM AdEx report shows food and beverages and personal care driving most celebrity-led TV advertising in 2025, with clear gender skews across leading sectors ...

As per the TAM AdEx report, YoY ad volumes for celebrity-led TV ads declined in 2025 as non-celebrity ads made up the ...

A survey has looked into celebrity endorsements for gambling brands, with 46% saying this makes brands “appear less authentic ...