The B2B software industry is no stranger to disruption. But amidst this next AI-fueled wave of digital innovation, one area that has undergone a particularly dramatic transformation is marketing. No ...

Marketing automation platform Act-On has formed a two-way integration with Zendesk Sell that will, among other things, help Zendesk’s B2B clients automate their emails and turn behavioral insights ...

In my years as a marketing automation consultant, I’ve seen the same mistakes made by B2B companies as they implement and use their chosen software. Here are six common mistakes organisations make and ...

TikTok has evolved from a popular social media platform for Gen Z into a powerful marketing tool for businesses. The introduction of generative AI features, including TikTok's Symphony products, has ...

Azalead, an international leader in B2B account based marketing software, announced today a €4.5M round of funding led by Idinvest Partners and the launch of its Account Based Marketing (ABM) platform ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Claiming events are “more important than ever”, B2B brands explain how they map their event portfolio to “every stage of the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Is B2B lead generation feeling like a one-sided conversation? You’re not the only one who’s ...

Many business-to-business companies have at some point likely considered collaborating with B2B influencers as part of their marketing strategy for expanding their audience. Measuring influencer ...