Athleta launched a stylish new tennis-specific collection this week, becoming the latest big name to join the increasingly competitive game of women’s tennis apparel—and its first offering proves it's ...

The Wimbledon Championships will be played over 14 days from Monday 30 June until Sunday 13 July, which means one thing and one thing only - we'll all want to take up tennis. We all know that watching ...

Our first Grand Slam fashion check-in of 2026 is here, and the Australian Open definitely put tennis fashion back in the spotlight, drawing in even those who ...

The tennis brand's investment in its Wilson Sport Professionals line brought timeless tennis styles both on and off court. Wilson is enjoying a fashion revival. The sports equipment manufacturer has ...

LONDON (AP) — Wimbledon is relaxing its requirement for all-white clothing to allow female players to wear colored undershorts to be more comfortable on their periods. Wimbledon's strict policy about ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. Tennis is trendy. Non-traditional tennis apparel brands have ...

While tennis fans savor the last matches of the U.S. Open, a subset of spectators and TV viewers have watched the year’s final Grand Slam tournament as a source of fashion inspiration they can use to ...