Taboola, the publicly traded ad tech company, is partnering with LG's advertising division to bring performance advertising ...

Robert F. Kennedy Jr., President-elect Donald Trump‘s nominee to lead the Department of Health and Human Services, wants to ban prescription drug advertisements on television, a sharp contrast to the ...

Broadcasters and streaming providers are under growing pressure to bridge the gap between linear and digital operations’ ...

Political spending will spike next year, but stations will struggle to reverse a longstanding shift away from local TV ...

Pharma advertisers have kicked off 2025 with a bang, with the top 10 spenders throwing almost 30% more money behind their TV commercials in the first quarter compared to the same period a year ago.

After a strong start to the year—as evidenced by the nearly 30% year-over-year increase in the top 10 brands’ first-quarter TV drug ad outlay—spending on pharmaceutical commercials has slowed ...

Financial markets were roiled recently when the world went upside down for a rare moment: Both the stock market and the bond market went lower on one day. For investors, companies, advertisers, all ...

Researchers at Dartmouth College examined a database of television advertisements broadcast between March 2012 and February 2013 on 139 network and cable channels and found that more than 608 hours of ...

An ad for YouTube TV's 24/7 "Zen" channel, which was created in 2024 after the pay-TV service's "Enjoy the Zen" interstitials developed a devoted following. YouTube TV In just eight years, and in a ...

When advertisers think of the social networking category, they mostly focus on the “social” aspect, as in a way to reach scaled audiences within walled gardens. But there’s also the “network” ...

One of our streaming experts tested Pluto TV to see how many commercials you’ll find when you watch the service. Pluto TV provides hundreds of streaming channels, as well as thousands of on-demand ...

Gambling ads are slowly becoming part and parcel of a casual TV watching experience. Commercials are now full of inviting casino ads promising easy wins. The gambling industry continues to develop ...