We all agree we need a strategy for marketing technology. So why can't we agree on a definition? When you search the web for definitions of “strategy,” they all sound reasonable ... except to all the ...

The term "marketing strategy," is often used as a catch-all phrase to describe anything from a marketing plan to an advertising campaign. A marketing strategy, however, has its own place and role in ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

In a recent post, I asked the overly pretentious question "What Does Strategy Really Mean?" and I answered this question by giving the following definition: an organization’s strategy is its unique ...

This guest post has been authored by Dr. Mike Steger and Dr. Pninit Russo-Netzer. How can I have a more meaningful life? This is a common question posed to us as meaning in life experts and scientists ...