The singer-backed brand is now stocked in both Ulta and Sephora.

Add Yahoo as a preferred source to see more of our stories on Google. More and more celebrity beauty brands are cropping up these days, but far beyond its initial buzz, Selena Gomez's Rare Beauty ...

Ever since Selena Gomez introduced the world to Rare Beauty in 2020, people have been clamoring for her products. The brand’s Soft Pinch Liquid Blush ($25) is one of its most popular releases — though ...

Add Yahoo as a preferred source to see more of our stories on Google. Both liquid blushes are long-wearing, wildly pigmented and feature a user-friendly applicator. The Makeup Revolution blush is also ...

Page Six may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. With so much makeup on the market, it’s rare to see a ...

I’ll be honest: I usually roll my eyes when I hear about yet another celeb-owned beauty brand. Because more often than not, the products aren’t good enough to warrant being in the over-saturated ...

Discover the top Rare Beauty must-haves for Valentine's Day 2026, from glowing highlighters to silky lip shades, these seven ...

Selena Gomez has had plenty to celebrate lately. After getting engaged in late 2024, the 32-year-old got major nods during awards season, dropped a new makeup innovation, and released a No. 1 album — ...

The satin, cap-sleeved Undone by Kate creation is currently available for preorder Bailey Richards is a writer-reporter at PEOPLE. She has been working at PEOPLE since 2023 and interned with the brand ...