Marketing Sherpa, in it's inaugural Online Advertising Handbook with 2008 Benchmarks, using both primary and secondary research, reports that less than half of advertisers use online display ads for ...

I've finally found a way to quantify the relative effectiveness of TV and online display advertising. It's two decimal points. That's how much more effective TV ads are, relative to online display ads ...

Pub tech SaaS startup Swivel wants to make ad ops much less manual and time-consuming with an AI-driven yield optimization tool designed by people who used to build ad servers.

For the past decade, Google has dominated online advertising space with search ads that match advertisers with people who search for their products. But last month, Google put up an old-fashioned ...

We study an online display advertising planning problem in which advertisers' demands for ad exposures (impressions) of various types compete for slices of shared resources, and advertisers prefer to ...

James has a passion for how technologies influence business and has several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former ...

The Competition Commission of India (CCI) has ordered an investigation into the alleged breach of antitrust rules by Google in the online display advertising services market through Google AdTech ...

PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing. A federal court held Thursday that Google created ...

This article was migrated from an old version of our website in 2025. As a result, it might have some low-quality images or non-functioning links - if there's any issues you'd like to see fixed, get ...

LONDON, March 31 (Reuters) - France Telecom's Orange is launching a new platform for buying and selling online ads in Europe, linking up with ad technology company OpenX to challenge offerings from ...

SAN FRANCISCO (Reuters) - Facebook, the world's No. 1 Internet social network, is proving as popular among advertisers as it is among Web surfers. Nearly one of every four graphical, online display ...

The CCI, in an order, clubbed a complaint pertaining to Google’s alleged anti-competive practices in the online display ad services market with four other related cases This came on the same day the ...