AdCellerant, a leading digital advertising technology company, today announced the launch of AI Media Planner, a new tool within its Ui.Marketing platform designed to simplify one of the most ...

As the process of buying ads and developing marketing campaigns for multiple platforms becomes both more important and more complex, the Interactive Advertising Bureau (IAB) has released its “2025 ...

The robots are coming for media planners, or so claimed a recent "Planning & Buying Insider" column. As CEO of an independent media agency, I can assure you the obituary for human-led media planning ...

Traditional planning approaches, based on static plans, rigid personas and stable channel definitions, are being disrupted by structural and technological shifts in media and marketing making them no ...

For years, podcasts have built audiences for a variety of reasons, but advertisers say there is something missing in the automated ad-buying process. “It really comes down to getting digital audio ...

After Futuri sounded an alarm about the growing use of artificial intelligence in Marketing Mix Modelling and how radio could be left behind, a new analysis by global marketing insight firm Ebquity is ...

Firms do not want to go blindly into the social media world, they should develop a social media plan which helps them set objectives, goals, strategies, tactics, and more for their social media. Here ...

You started your year of posting on social media strong, but then life got busy. Now the plan you made at the end of 2024 is gathering dust in a Google Doc. Notifications are stacking up. Guilt is ...