The convergence of technology, media, and marketing isn’t just another chapter in the evolution of B2B marketing; it’s an ...

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.

What matters most is intention—thoughtful planning, clear storytelling and dependable marketing materials to ensure your ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

Overview AI will move from being a support tool to becoming the backbone of marketing strategy, shaping decisions, campaigns, ...

These five trends will influence accounting marketing in 2026 and distinguish firms that grow organically from those that ...

Companies today operate in an environment where they are both blessed and cursed by the proliferation of channels and tools for creating and disseminating content to their audiences. Blessed because ...

BUFFALO, N.Y. — Industry professionals, business owners and academics are invited to explore the evolving landscape of retail marketing on May 2 at a conference hosted by the University at Buffalo ...

Staying on top of the advertising world in 2026 means knowing where to get your information. The business landscape changes ...

In today’s interconnected world, various themes, including digitalization, culture, industry, society, technology and social media, constantly influence one another. Innovation in any of these areas ...

SÃO PAULO--(BUSINESS WIRE)-- Enterprises in Brazil are adopting tools based on generative AI and other technologies to better market their brands and products as marketing channels and consumer ...