Local Marketing Plus SEO has announced the launch of a new marketing package tailored for local service businesses, including plumbing, HVAC, and electrical contractors. The program is designed to ...

If you are a quick-service restaurant brand marketer and you’re doing battle in 2024 without a hyperfocus on winning locally, your knife is not going to win this shootout. As value messages clash and ...

Local businesses are finding new ways to grab attention in crowded markets. Traditional billboards have been around for ...

STAFF REPORT Glasgow News 1 Macy Garrett, an employee at Commonwealth Broadcasting in Glasgow, has earned a digital-marketing ...

CHANTILLY, Va.—BIA Advisory Services has issued a new U.S. Local Advertising Forecast for 2025 that is predicting the local digital ad spend will surpass traditional media for the first time, with 52% ...

I get asked this question at least once a week: Is local newsprint advertising dead? The short answer? Absolutely not. Don’t get me wrong, it’s a great question. But in small luxury resort towns ...

Frequence, a leading provider of omnichannel ad sales enablement and workflow software for audio, display, and out-of-home ads, has been acquired by Connected TV ad specialist Madhive. The merger aims ...

Even though the consumer-driven side of the economy is slowly recovering, most small-business owners know that revenue gains have been incremental. How can one generate a boost in sales on a tight ...

Core, non-political U.S. local advertising is estimated to grow 6.1% in 2025 to $171 billion from a year ago, according to BIA Advisory Services. Total local digital media will land at $89.6 billion, ...

Yahoo, Google, Verizon SuperPages and others are all investing heavily in strategies to attract local retailers and other advertisers online. The value of the local ad market is estimated to be as ...