Hailed as the most effective social media network for B2B brands – according to B2B Marketing’s latest Social Media Benchmarking Report – it’s vital marketers understand how to use this professional ...

LinkedIn is the only social media network where B2B brands outperforms their B2C cousins, according to research from Buzzsumo and Hubspot. On average, B2B posts on LinkedIn receive 26 shares, compared ...

B2B disruption earns its power through trust. Bold ideas that reflect your brand’s essence and connect with your audience ...

When it comes to B2B marketing content, David can still beat Goliath with well-crafted insights. That is one of the key takeaways from the 2025 Edelman-LinkedIn B2B Thought Leadership Impact Report, ...

LinkedIn unveiled the Companies Hub within Campaign Manager, enhancing its Company Engagement Report to give B2B marketers deeper insights into how companies engage with their brand. Key features: How ...

Most business decision-makers say B2B ads on LinkedIn have clear messaging but lack emotional appeal, according to recent research. Some 55% of respondents say the B2B ads they typically see on ...

Marketers across all industries have been attempting to course-correct the over-emphasis on performance marketing this year, ...

B2B marketers face an enormous challenge: how to reach an increasingly fractured audience in a saturated marketing environment. It's the equivalent of hitting a moving target with a constantly ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Not too long ago, business-to-business (B2B) and business-to-consumer (B2C) marketing seemed ...

When I got this gig, my editor said, "Les, you can write about anything you want. We want you to lean into your experience as a founder, but we'd prefer you not to do ...

Canva head of B2B marketing Emma Robinson believes the best B2B work happens when creativity and intelligence support each ...