PubMatic and BrightLine have partnered to bring interactive and addressable CTV ad formats to PubMatic’s programmatic ...

As advertisers are expected to spend nearly $33 billion on connected TV advertising by the end of 2025 (eMarketer), a key question remains: how to connect interactive ad experiences to … The post ...

PubMatic and BrightLine have announced a new partnership that brings interactive and addressable CTV ad formats to PubMatic’s unified programmatic platform, g ...

Reddit is continuing to refine its ad stack and is now testing a customizable interactive advertising format with select advertisers. “Interactive Ads” introduces various ad types that invite Reddit ...

Super League, a leader in playable media trusted by global brands to reach and activate gaming audiences through playable ads and gamified content, announced a pioneering collaboration with ES3, ...

The snack company modernized its 1989 “Holiday Bells” creative by bringing it to life in Rockefeller Center and on digital ...

The MTA and the beloved body care brand teamed up for a special marketing campaign, diffusing their “signature scent,” Fresh ...

The “2025 Creator Economy Ad Spend & Strategy Report” found that ad investment in creator-led media has more than doubled ...

Ad spend in the creator economy has more than doubled since 2021 from $13.9B to $29.5B in 2024. The report found creator economy ad spend is projected to reach $37 billion in 2025 -- a 26% increase ...

The pizza chain's campaign replaced traditional ads with trivia questions before showing a 10-second product promotion ...

Brands are more bullish on the creator economy than ever. In 2025, U.S. creator ad spend will reach $37 billion thanks to 26 ...