Humans are rational beings, yet they're still so unpredictable. These social experiments give us a glimpse into what to ...

Smallville is not your average AI system. Here, AI-driven agents are doing something extraordinary: they’re performing complex tasks, engaging in social interactions, and even organizing events ...

This bold social experiment forces people to confront a question they’re never prepared for: would they let a stranger live ...

In a world that demands constant decision-making, your ability to adapt—whether acting alone or with others—matters more than ever. But how do people actually strike that balance between doing things ...

It has long been known that there is a complex interplay between genetic factors and environmental influences in shaping behavior. Recently it has been found that genes governing behavior in the brain ...

Our behavior seems to be built by evolution, and it's sometimes paradoxical. To borrow from the hard sciences, our behavior exhibits complementarity. We are largely felicitous to our family and ...

Human behaviour is an enigma that fascinates many scientists. And there has been much discussion over the role of probability in explaining how our minds work. Probability is a mathematical framework ...

Whatever it is you do for a living, dig down deep enough and it probably comes down to understanding and manipulating human behavior. Design products? You need to understand people’s problems and what ...