The return of Google’s landing pages reports is a bright spot for analytics practitioners who are already familiar with them from Universal Analytics. Welcoming back an old friend can be a great ...

Google Search Console (GSC) is powerful and provides a boatload of data directly from Google. One of my favorite reports in GSC is the Search Analytics report, which enables you to drill into queries ...

Advertisers can now see the best- and worst-performing landing pages in their Google Dynamic Search Ads (DSAs) campaigns. The landing page report aggregates page performance across all search terms ...

Google has created a new landing page in the Google Search Central help documentation section for the latests major algorithm updates. This is only the updates Google deems "relevant to website owners ...

Google is giving notice to AdWords advertisers that AMP landing pages are on the way in two weeks. AMP landing pages for AdWords were first introduced this past year, at which time Google also gave ...

Here is a screen shot: The mobile click rate "metric gives you an idea of which landing pages result in the most or least mobile-friendly experiences. Sort the column in ascending order to identify ...

If you're a parent, you're used to repeating yourself. And Google was founded in 1998, so the organization is realistically in the age of parenthood, right? As a parent who has to endlessly repeat the ...

Google’s John Mueller says giving each image its own landing page can help it appear in image search, while gallery setups may limit visibility. Google recommends unique landing pages for important ...

Besides improvements in surfacing family-friendly content, Google’s Play Store is getting a couple updates that developers in particular should be happy about, which we learned about today at the ...

Google made several major search announcements Tuesday at its Marketing Next 2017 event. The first brings the speed of Accelerated Mobile Pages project to search and display advertising, and the ...

Google is teasing the next version of The Android Show, which will provide updates on Android XR for glasses and headsets ...