The Trade Desk, rather than Google, is the one throwing its weight around for a change. As one of the originators of the Open RTB SupplyChain object spec, The Trade Desk has been gunning to push it ...
On April 17, US District Judge Leonie Brinkema found that Alphabet GOOG has engaged in anticompetitive acts to acquire and maintain monopoly power in the publisher ad server and ad exchange markets ...
Walt Disney Co. is teaming up with two big programmatic sellers in a bid to broaden the ad base for Hulu and Disney+. The entertainment giant, which also operates ABC and ESPN, said the pacts with ...
Jeff Green, CEO of The Trade Desk, calls it like he sees it. And he doesn’t see a future for Google monetizing the open internet via its SSP and ad server business. (“The artist formerly known as DFP, ...
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In the first expansion of the Disney Real-Time Ad Exchange, the media company is rolling out a more advanced offering for streaming advertisers featuring tech platforms run by Google and The Trade ...
On April 17, US District Judge Leonie Brinkema found Google has engaged in anticompetitive acts to acquire and maintain monopoly power in the publisher ad server and ad exchange markets for display ...
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