Jo Stephens is the CEO of Law Firm Sites, Inc. She has worked for over 15 years helping lawyers with website design and SEO marketing. When law firms are starting an SEO marketing strategy, one of the ...

Keyword discovery is a huge component of pay-per-click (PPC) advertising. You need to find relevant keyword opportunities so you can create topical ad groups, text ads, and landing pages, and then bid ...

Running out of keyword ideas? Here are eight places where you can find fresh and novel keywords to improve your organic search rankings. I know the feeling. You dig deeper and deeper into your keyword ...

You’ve been told time and again that knowing how to find ideal niche keywords is a game-changer. You nod, smile and pretend you understand. The truth? It’s all Greek to you. Your website looks like ...

SEO is the sum of many different parts. The end goal is always to get your website in the top search results so it can be visited by tons of people. In order to reach that result, one of the most ...

Lists of high-ranking keywords will only get you so far. You need to get to know your readers first. Here’s how. If you think keyword research is the only thing you need to do to drive organic traffic ...

Photo: Rob LeFebvre/Cult of Mac Sometimes I’m browsing a site like Cult of Mac on my iPhone and I’m looking for something specific, like a story about encryption, for example. Instead of swiping down ...

Winning at SEO calls for outmaneuvering the field. Let’s examine how to find keywords your competitors aren’t using—with tactics they don’t even know about. “Keywords don’t matter much anymore.” You ...

Just as you use keywords to search for jobs on Monster, recruiters and hiring managers use them to identify qualified candidates in the Monster resume database who match their available positions.