The ads will be labeled as sponsored, much like they are in traditional Google Search.

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

Google’s AI Overview is a complete transformation of what Google Search is, changing from a product that searches the web to show relevant links, to a place that scrapes the web of information and ...

Learn how to use the new Google Ads AI Image Editor tool to bring your image assets to life in this new tutorial. Google AI Image Editing tool can create new image assets from scratch or edit existing ...

Mastering the search term report can dramatically improve targeting, cut wasted spend, and reveal what real customers are ...

This week’s PPC Pulse covers AI Max insights, Cyber Monday performance, and a new Google Ads asset with takeaways for ...

If there’s one area of Google Ads that often baffles even seasoned practitioners, it’s audience targeting. Within audience targeting, there’s a special option called custom segments that allows us to ...

Google Ads may be testing placing an ad extension button at the top right of the sponsored result on the desktop interface.

Google has updated its "How the Google Ads auction works" page to add a line that says that Google will run different auctions for each ad location. The new text added to this page says: When someone ...