Calendars come in all sorts of forms, from the purely functional apps on our smartphones to the propped-up desktop ones that are mostly just a means of delivering a new Far Side joke every day. The ...

Celina Burnett, partner at WPP agency Ohal, and the latest ExchangeWire columnist, explains how a holistic approach to measurement is crucial to bringing analytics to the heart of marketing. Marketers ...

To keep boiler drum water level in an acceptable range is an important safety guideline for boiler operation. In recent years, accidents have occurred frequently due to boiler drum level measurement ...

So we have website audience sizing — “the ratings” — but we also have campaign audience tracking, viewability, brand safety, fraud prevention, attribution, ad effectiveness: all different types of ...

"A measuring tape is an extremely common tool, but understanding the different types and how to use them efficiently and correctly will help turn you from novice to pro," shares Michael DiMartino, SVP ...

It’s often said the Web is more measurable than any other medium. That’s probably true. But trying to actually understand what’s being measured and translate the different types of measurement into a ...

In business, measurement is half-way to performance improvement. Assessing supplier performance is a difficult task. This article overviews price, cost and quality supplier performance measurement ...

Sensors and t ransmitters have been playing an increasingly important role in the field of instruments and meters, and in industrial automation. These two instruments are commonly used on equipment ...

The 9812DX wafer-level 1/f (flicker) noise-measurement system from ProPlus Design Solutions, an enhanced version of the 9812D, offers increased measurement speed, system resolution, and coverage of ...