Social media marketing offers businesses an opportunity to find and communicate directly with their target audience. LinkedIn, in particular, provides business networking features that can help ...

Opinions expressed by Entrepreneur contributors are their own. In his book Ultimate Guide to LinkedIn for Business, author Ted Prodromou describes how best to leverage the networking site as a ...

Jodi Amendola is founder of Amendola, an award-winning healthcare, health IT and life sciences PR and marketing agency in Scottsdale, AZ. LinkedIn remains the social platform of choice for networking ...

Your content could go viral tomorrow. But not if you keep posting company announcements that nobody wants to read. Your LinkedIn posts disappear without impact because they fail to grab attention in ...