If I had a dollar for every headline I’ve seen about data clean rooms in the last month, I’d be writing from a yacht in the Bahamas. (Well, not really, but clean rooms are dominating ad tech ...

As we head into 2023, advertisers, publishers, ad tech companies and others involved in the digital advertising ecosystem are facing significant challenges when it comes to data. It can be ...

Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...

Businesses don’t operate in a vacuum, no matter what size they are. The interdependent relationship between suppliers, partners, vendors, employees and customers requires compliant and secure data ...

In the modern advertising landscape, two forces stand out as major disruptors: privacy and artificial intelligence. Although AI's long-term impact will extend far beyond advertising, the immediate ...