In today’s B2B environment, campaign management has become too time-consuming and complex to handle manually. Buyers interact ...

B2B software, one of the hottest and highest valued sub-sectors of PE investment, is proving invaluable as companies seek to improve processes and workflow under a remote-everything environment. The ...

During the course of the last decade, there has been a tectonic shift in the way marketers communicate, advertise and promote themselves to their target audiences. The emergence of digital has ...

Why do business to business (B2B) brands in crowded markets find it nearly impossible to survive? The same reason resource-rich countries like Venezuela find themselves in economic collapse: inflation ...

A previous B2B influencer campaign I worked on with Verizon Small Business.. Courtesy Shama Hyder The rise of the connected consumer has radically altered the marketing landscape, with the growth of ...

The DMA Inserts Council is taking the lead on the issue of environmental responsibility in insert marketing as the direct marketing industry is coming under increased governmental pressure to reduce ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The majority of marketing measures in the business-to-business environment have a very ...

For decades, the tech world has been enthralled by the dream of democratising access to technology. From the dawn of the internet era, when digital access started to break down information barriers, ...

Do we really have to spend so much time defining customer personas? The question came up during a recent customer journey mapping workshop with a B2B organization. Some considered the amount of time ...

Recognized for its human-verified ABM model, Vereigen Media empowers brands to drive accurate, compliant, and high-value ...