TikTok has skyrocketed many “normal people” to success – and they’ve now formed communities around their favorite to topics like their favorite recipes on #foodtiktok, daily lives living with medical conditions, or fashion trends like #cottagecore. For brands, TikTok data is a goldmine of insights about influencers and emerging trends.
At Brown-Forman Corporation, our social and web intelligence are just some components in a larger mix of digital and integrated marketing communications analytics. Internal stakeholders range from the marketing teams of our many brands, to more dedicated analytics-focused positions. This means the roles who benefit most from data are often not necessarily the people who are digital data experts.
Social media monitoring is more critical than ever recently because of its ability to follow online coronavirus conversations on top social media sites. It is becoming increasingly difficult to keep track of the millions of conversations that people are having about the global pandemic. Brands are increasingly panicked about the implication that this virus will have on their business and even ...
